Macy’s announced on Tuesday, February 27 that its corporate office will be shutting down 150 stores in a realignment effort over the next three years.

By 2026, Macy’s says it will shut down 150 “underproductive” stores, or roughly 30% of all locations.

As part of the strategy, the 166-year-old chain aims to upgrade its remaining 350 stores, with plans to add more salespeople to fitting areas and shoe departments, while adding more visual displays like mannequins.

The strategy comes after Macy’s surveyed 60,000 customers about what they liked and disliked about the shopping experience. What they found was that customers wanted less cluttered stores and more service, the Associated Press reported.

“We are making the necessary moves to reinvigorate relationships with our customers through improved shopping experiences, relevant assortments and compelling value,” Macy’s CEO Tony Spring told the Associated Press. 

Last month, Macy’s rejected a $5.8 billion takeover offer from the hedge fund and Brigade Capital Management, an investment manager.

Macy’s did not provide a list of planned closures, but a spokesperson at the Willow Grove store told the Bucks County Courier Times it is “not closing.”

For more on Macy’s Willow Grove, 2500 W Moreland Road Suite 3050, you can visit their website.

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