Maureen Haff, owner of Sweet Magnolia in Glenside, was recently featured in an article for The Philadelphia Inquirer titled “How local businesses are scaring up profits this Halloween season”.

The article notes that Halloween spending and participation are up this year compared to 2022.

“More Americans than ever will be reaching into their wallets and spending a record amount of money to celebrate Halloween this year,” National Retail Federation President and CEO Matthew Shay said. “Consumers will be shopping early for festive décor and other related items and retailers are prepared with the inventory to help customers and their families take part in this popular and fun tradition.”

It goes on to highlight business-minded advice from owners in the greater Philadelphia region, including a jazz cafe owner, a sensory gym owner, an artisan, and Haff.

Haff, who is a member of the Downtown Glenside Foundation, points out Glenside’s activities in October.

The excerpt:

Maureen B. Haff, who owns Sweet Magnolia, a boutique store in Glenside, says that her community is also very active this time of year with a “family fun day” near the holiday that includes a dog costume parade, food trucks, and activities for the kids.

“We love Halloween and so does the neighborhood,” Haff said. “If your business community has events around the holiday, you should get involved.”

For the full story, you can click here. For more on Sweet Magnolia, located at 117 S Easton Road, you can visit their Facebook page and website.

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