Ally Lutter Shook, a Huntingdon Valley native, Lower Moreland High School graduate, and Director of Public Relations and Corporate Communications for the Ladies Professional Golf Association (LPGA), was featured by Sports Business Journal as a “New Voice Under 30”.

Lutter Shook, 28, was honored for elevating athlete storytelling and sponsor retention. She responded to a questionnaire for the feature.

An excerpt:

My For You Page is … : Always a combination of my passions: Disney and traveling. Lately, it’s also included a lot of wedding and honeymoon planning.

Social cause I’m passionate about: Supporting families affected by childhood cancer is deeply important to me. My family and I have proudly supported THON, Penn State’s student-run philanthropy, since 2015.

How I consume sports content: I love experiencing sports live whenever possible, but when I can’t be there, I follow games through TV and digital coverage.

When I’m off the clock … : I love spending time with my family. We’re big travelers and especially love Disney vacations. I also love to read.

Lutter Shook graduated from Penn State University in May 2020 with a Broadcast Journalism degree and a certificate from the John Curley Center for Sports Journalism. Previously, she worked for the American Junior Golf Association, serving as a media official for the 2021 Ping Junior Solheim Cup, 2022 Hilton Grand Vacations ANNIKA Invitational presented by Rolex, and 2022 UNIQLO/Adam Scott Junior Championship. 

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Photo: LPGA