The health insurance system wasn’t built for you—it was built to feed middlemen.

I grew up in a small, family-owned business. I watched my parents do everything they could to care for their loyal employees—people who had been with them for decades. For years, they paid 100% of their team’s health insurance premiums.

But the 7–10% yearly hikes in healthcare costs almost broke them. Eventually, they couldn’t keep up—and had to pass significant costs onto the very people they cared about most. It broke their hearts.

The worst part? Now those employees are paying 7–10% more each year themselves, while their insurance coverage keeps shrinking. Out-of-pocket costs for their families are rising. And to make things worse, the plans have gotten so confusing that most people don’t even understand what they’re covered for—medical, surgical, pharmacy, imaging—it’s all a frustrating maze.

Now, as a physician and small business owner, I’ve seen behind the curtain—and I’ll never go back to paying the corrupt middleman.

I wrote this article to share what I’ve learned—and what every employer deserves to know.

And to take it a step further, I’m enrolling 50 employees from small businesses in 6 months of FREE primary care—because I want to show you, with real data, how this model can save you thousands while giving your team better care.

In this guide, I break down:

Why traditional insurance is failing you
How Direct Primary Care + Transparent, Self-Funded Plans work
Why these models save 25–50% (with no rising premiums!)
How you can take control and build a better system—for your business and your people

Let’s make healthcare logical again.

Let’s make it personal again.

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