Wawa, Inc. announced earlier this week plans for Wawa Week with “The Goldbergs” set to begin on April 16th. The promotion celebrates Wawa’s founding and the 57th anniversary of its entrance into the retail business.
Between April 16th and April 23rd, all Wawa stores will host a 1980s Throwback Celebration with “The Goldbergs. This will include ’80s music, themed signage, and in-store audio clips presenting catchphrases and Wawa references from the hit comedy. Wawa’s fuel pumps will also feature famous Wawa scenes from the series.
Due to “The Goldbergs” being set in Jenkintown and Wawa being mentioned and even has been used as a setting in the show, the Jenkintown Wawa will be retrofitted with logos, signage, and other interior and exterior elements to transform it back to the ’80s when the JTP played “Smash Ball” in the parking lot. The above photo is the installation of a banner to cover the current Wawa logo with one from the 1980s.
As part of this year’s call to Look Back, Give Back, and Throwback, Wawa Week will also proudly celebrate the seventh anniversary of The Wawa Foundation, a 501(c)(3), committed to supporting non-profits focused on causes related to Health, Hunger and Everyday Heroes, and the achievement of $100 Million in contributions since inception. To further
mark this historic milestone, customers are invited to join Wawa and The Wawa Foundation throughout Wawa Week in giving back to local children’s hospitals.
“Wawa Week provides us with the perfect opportunity to look back upon and thank the millions of customers we’ve had the pleasure of serving over the past 57 years,” said Chris Gheysens, Wawa’s President and CEO. “This past year has no doubt been a difficult one for us all, so, as we remember the 1980s with fun look backs and throwbacks, we are thrilled to give back
to the community we serve in more ways than ever and to celebrate this milestone of Wawa and The Wawa Foundation. Happy Wawa Week, everyone!”
Across all 900+ stores, there will also be:
- Sweepstakes: From April 14 – April 19, customers will have the chance to enter a special sweepstakes for their chance to win totally rad “The Goldbergs” viewing kits, featuring t-shirts, Wawa gift cards, swag and more, just in time for “The Goldbergs”’ newest episode on April 21! For Official Rules and a chance to win click here. No purchase necessary. Open only to permanent legal residents of 50 US & DC 18 or older.
- Opportunities for Customers to Give Back: This year, Wawa invites customers to purchase a cup of coffee on April 16 and a “The Goldbergs” Garlic Cheesy Chicken Parm Hoagie from April 16 through April 23 to benefit the Children’s Miracle Network (CMN), with a portion of proceeds (up to $100,000) going toward member hospitals’ pediatric care efforts. On April 16 at 8:00am ET, CMN hospital representatives will visit stores in select markets – Jenkintown, PA (Children’s Hospital of Philadelphia); Lawrence, NJ (Children’s Specialized); Baltimore, MD (John’s Hopkins); Richmond, VA (Children’s Hospital of Richmond); Orlando, FL (Arnold Palmer Hospital for Children); St. Petersburg, FL (John’s Hopkins All Children’s); and Miami, FL (Nicklaus Children’s Hospital) – for a ceremonial pouring of a first cup of a coffee and a check presentation and ceremony from Wawa.
Photos: Wawa