Cheltenham police feat. by CBS for using road signs and tech to attract new recruits

The Cheltenham Township Police Department was recently featured by CBS News for using electronic road signs, social media and QR codes to recruit applicants.

An electronic road sign displayed near Salus and Arcadia universities hopes to draw potential recruits.

“Thirty [thousand] or 40,000 cars a day drive down Old York Road and Easton Road, so, we figured, perfect spot to put them,” Cheltenham Police Lieutenant Andrew Snyder told CBS. “We would like to get between 180 and 200 applicants.”

The test is scheduled for March 30. For more details, you can read our previous coverage here. For CBS’ video coverage, you can watch below:

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Screengrab: CBS