Press Release:
1853 Communications, Arcadia University’s student-run public relations firm, is partnering with New Life Thrift to promote local thrifting culture and strengthen community engagement.
1853, founded in 2020, is a Public Relations Student Society of America (PRSSA) affiliated student-run public relations agency that offers a modern, fresh approach to all of its clients’ communication needs. Each semester, the firm works with a new client, providing opportunities for students to gain hands-on experience in areas of media and communication, such as content creation, community outreach, event promotion, and more. The firm also focuses on professional development for its students.
New Life Thrift is a nonprofit organization with a mission to sell quality goods at affordable prices with two locations: 800 N. Easton Rd., 19038 and 67 Cheltenham Ave., 19012, and a special boutique next to their Glenside location. Founded in 1944 by Jennifer Nicholaides at New Life Presbyterian Church, out of a ministry-operated clothing cupboard. As it has evolved, it has become a staple in the community for affordable clothes, kitchen items, games, and so much more.
Beyond affordable shopping, New Life Thrift is also highlighting local creativity with their “Artist of the Month” Initiative. This showcases local talent by highlighting artists who use upcycled materials in their work and would like to sell a collection of wearable wares at its Boutique location. For October, artist Joanna Quigley displayed her handmade collection of color block sweatshirts and hoodies made from secondhand clothing.
In addition to supporting local artists, New Life Thrift hosts monthly “By the Pound Bag Sale” events. Held on the first Saturday morning from May through October, these sales invite thrifters to browse bins and buy clothing, shoes, and accessories by weight. During the past season, shoppers gave 11,710 pounds of secondhand goods a new life. “By the Pound Bag Sale” will resume in the spring for a new season.
This semester, 1853 Communications has been promoting an awareness campaign for New Life Thrift by creating engaging social media reels, producing promotional posters, hosting awareness events, offering ticket raffles, and using Arcadia student ambassador marketing to incentivize Arcadia students to shop New Life Thrift. Ultimately, these targeted efforts aim to strengthen the connection between Arcadia University and local Glenside businesses, driving student foot traffic and community support to local staples like New Life Thrift.
Through this collaboration, 1853 Communications and New Life Thrift are building a lasting bridge between Arcadia University students and the surrounding Glenside community. By pairing student-directed communications with sustainable shopping, the partnership continues to promote upcycled artistry, local, sustainable businesses, and make exploring the Glenside community accessible to Arcadia University students. For store locations, boutique updates, and upcoming events, visit www.mynlt.org.
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